CONTENT MARKETING SERVICES

Crafting Stories, Igniting Engagement
Your Partner in Content Marketing Success

Affordable CONTENT MARKETING SERVICES

In today’s digital age it is imperative for businesses to have a strong online presence. Content marketing is one of the most effective ways to achieve this. Not all businesses have the time or resources to create and implement a successful content marketing strategy. That’s where we come in.

We use our knowledge and talent to create the content that your business needs to attract and engage your target audience. These services can include content creation, content strategy development, content distribution, and performance tracking.

Our packages look different for each client, as your package will be created with exactly what you and your business need the most to be successful. These packages can include services such as, content creation, social media set up and management, email marketing, blogs, and white papers. Your voice and input are invaluable in each step of the process.

Contact us today to make your business more visible tomorrow!

frequently asked questions

Content marketing is the ongoing process of creating useful, informative, entertaining, and relevant videos, graphics, blogs, product pages, or other digital assets. Great content is designed to meet the needs of a unique and engaged audience to build trust, authority, and brand awareness.

Effective content marketing represents your brand in a wider conversation than simply conversions. Creating digital assets that appeal to the everyday needs of your customers inspires brand loyalty, establishes trust, and addresses every part of the sales funnel.

Comprehensive content strategies address the overarching goals your brand hopes to achieve in the short and long terms. Content marketers identify, test and optimize different tactics to deliver content to the right audience at the right time, including blogs, emails, social media, podcasts and more.

While SEO and content marketing are very much related, we like to think of them as art and science. Content marketing is the art and SEO is the science. Content marketing is delivering information to your target audience through various channels and leaving them with a favorable impression of your brand. The content itself can take many forms – and it should be artful! SEO is much more technical and scientific, involving keyword targets, metadata, links, site speed, and more.

We usually start on the SEO side of things with a technical site audit to ensure the website has a solid foundation from which to grow. Search data informs target keywords and, ultimately, the content we create.

While SEO and content marketing are very much related, you need a strong foundation of SEO to use content marketing most effectively.

No, you do not need a blog for content marketing. Blogging is a popular channel for content marketing because it allows you to publish information that’s relevant to your industry and rank organically for keywords your target audience is querying.

No, content marketing is not just for big brands. Both large and small brands engage in content marketing using a customer relationship management (CRM) strategy. Content marketing is how businesses entice users to either follow them on social media or subscribe to emails.

When it comes to concepting content marketing campaigns, whether it be a blog post or a YouTube video, smaller businesses should be mindful that their audience is… small. Therefore, the content should also be hyperlocal or regional.

Data-driven content marketing uses collected data to build a persona representing your target audience. With the persona or audience description, you can better tailor your campaign to what customers or potential customers need to hear from you. After publishing the content, you can measure views and engagement metrics to refine from there.

Every campaign needs to be validated by search data or market research, not just use interesting topics in the hopes someone might read them. Many brands assume they have a dedicated audience like they’re a major news publication. The truth is, nobody is checking your blog daily for new content. And your news feed? Only a fraction of your followers ever see your latest posts.

Identify key performance indicators (KPIs) at the forefront of any content marketing campaign, based on your campaign goals. Once you’ve identified your goals and how your KPIs show progress, you can track indicators throughout the campaign’s duration.

Digital content marketing costs approximately 60% less than traditional marketing alternatives like print ads or direct mail. This is only one benchmark, and there are considerable differences in both the costs associated with content marketing and the return on investment based on industries, markets, and scale. We can help you calculate your current content marketing ROI to give you an accurate representation of where your money is going.

Social media is a form of content marketing, just like dedicated blogging or passing out pamphlets. If your audience consists of a lot of social media users, go to where they are. Using social media platforms that your audience uses allows you to put information in front of people who will probably be interested in it.

Start by identifying your goals. Why are you producing content? What do you want consumers of your content to ultimately do? Identifying the goal helps you determine the type of content you’ll want to produce and the channels you’ll want to use. This step is not easy. It’s exactly why so many brands rely on experienced marketing partners to identify the campaigns and channels that fetch the greatest return on their investment.

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